USA Launch

WIN Fitness Wear’s expansion into the United States marks a new chapter in our journey. After more than 17 years of establishing ourselves as a leading brand in Peru, we take this step with a clear vision: to offer premium activewear that truly meets the expectations of the North American market—without losing our Latin essence.

Our growth in the U.S. is driven by the development of collections adapted to new sizing, color preferences, and local consumption habits, while maintaining our high standards of quality, textile technology, and functional design. We are building a strategic presence through digital channels, pop-ups, and collaborations with fitness and wellness leaders.

WIN arrives in the United States to build community, create entrepreneurial opportunities, and position itself as an authentic alternative for women seeking performance, style, and purpose in every piece.